“Stay curious” is the purr-fect slogan for a company that speaks to informed consumers (not to mention one that serves that most curious of animals). Our creative challenge was to live the meaning of that mantra with fact-filled signage that satisfies human curiosity.
One of Royal Canin’s signature events was a Cat Adoption Village. We created a feline-friendly zone, including comfy couches so that cats could test out potential new humans.