Structural elements aren’t the only way to transform a space—as in the case of MGA’s L.O.L. Surprise, color and light can work wonders.
L.O.L. Surprise spotlights children’s confidence and creativity… so the fashion show we created (for their partnership with tween retailer Claire’s) was a natural way to give kids their perfect runway moment.
More than a skating rink, World on Wheels is an L.A. institution—a central part of the city’s early hip-hop scene and a safe haven for young people. Which made it the perfect location for an event celebrating L.O.L. Surprise’s diversity-driven products.