Like the LOL Dolls themselves, this pop-up environment had to be ready to go anywhere, adapting to (and taking over) any space it had to fill. The campaign was “Find Your Fierce,” so fierce is what we achieved. Most of the glowing lights (themed to product colors are LED strips, with a few old-school neon lights to give a club vibe. And of course there had to be makeover stations and creative activities. And a step-and-repeat red carpet for our young celebrities to show off their new looks. “Find Your Fierce” traveled from the Beverly Center in Los Angeles to Chicago and Philadelphia, making new friends along the way.