What’s new? At the Disney Upfronts, the answer is always: everything. Each year, the Walt Disney Company showcases their new properties and announcements for advertisers, retailers, and media. We were proud to collaborate with NMR Events for Disney’s inaugural Upfronts at New York’s Lincoln Center… where they just happened to be announcing their acquisition of Hulu, Freeform, and ESPN. Once again, creative sketches helped us zero in quickly on the client’s ideal experience for this digitally enabled event.